ExxonMobil launches new wax product brand: Prowaxx
ExxonMobil Corporation, which has been serving wax customers for more than 125 years, is affirming its commitment to the industry by introducing a new product brand, Prowaxx. The new architecture allows for differentiation between waxes and takes effect April 1.
“Prowaxx is more than just a new name,” said Kyle Davis, Global Specialties Sales Director at ExxonMobil Waxes. The launch of Prowaxx demonstrates a strategic intent to invest in the future of wax, creating a naming convention that is scalable for new offerings. Prowaxx serves as an anchor for the product portfolio with differentiation across wax types and greater clarity tailored to customer decision making.
“Wax applications are constantly evolving, with customers continuously expecting more from our products,” said Davis. “By introducing Prowaxx, ExxonMobil Waxes is investing in the future of our business and those of our customers.”
ExxonMobil is committed to developing and employing product and process technology that allows the company to increase wax production throughout its global network. The company is manufacturing more wax by continuously developing an in-depth understanding of wax molecules, integrating operations to establish a 360-degree view of the wax-making process and maintaining a familiarity with the changing trends of various wax applications.
“While the launch of Prowaxx signals a new era for ExxonMobil Waxes, we continue to prioritize high quality, reliability, flexibility, product integrity and superior performance,” Davis said. “The wax products our customers use will still be available — just under a new name. No matter what type of wax you need, Prowaxx has you covered, from slack wax for boardsizing to fully refined wax for candles and rheology applications.”
ExxonMobil will continue to develop industry-leading waxes, leveraging its global resources and extensive experience. The Prowaxx products will include Prowaxx Fully Refined Wax, Prowaxx Semi-Refined Wax and Prowaxx Slack Wax. Visit https://www.exxonmobil.com/en/wax/prowaxx and watch the video below to learn more.
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