For technology to be valuable to HPI players, it must give them the tools to make and execute the right decisions, rather than provide a faster means of making the wrong ones
The recent economic slowdown may have stopped some businesses from
investing in Internet technology. However, the Internet's potential
as a medium for improving business processes in companies both big
and small has not been diminished. In the petroleum industry
particularly-where millions of barrels of crude oil, intermediates
and refined products are traded every day-the Internet appears to
be the ideal medium for streamlining business processes. Through
strategic use of Internet technology, petroleum industry players
could save billions of dollars annually in supply chain operating
costs, while improving their overall profit margins.
Few in the petroleum industry have recog
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