Dräger mobile showroom is ready to hit the road
Dräger’s first North American mobile showroom is ready to be taken on the road by the company’s local sales representatives. The mobile showroom is a fully-branded trailer outfitted with Dräger’s proprietary products and solutions that range from fire and gas detection equipment, a variety of self-contained breathing apparatuses, personal protection equipment, and more. The trailer also has a flat-screen TV that will play company videos and presentations.
Dräger’s sales reps from the local area are currently scheduling customer visits along the Gulf of Mexico coastal area, where they will take turns driving the mobile showroom to the oil, gas and chemical facilities at which they’ll park the showroom, interact with the visitors, and showcase Dräger’s products and solutions.
“This is a novel marketing approach for Dräger in North America,” said Richard Beckwith, Global Marketing Director for Oil & Gas. “Our sales reps are constantly seeking how to have a more direct relationship with their customers – having a mobile showroom park at the customer’s site is certainly a step in the right direction. With the showroom, customers can peruse a variety of our products at their leisure, ask questions and get immediate feedback, and experience first-hand the quality that Dräger’s safety products have to offer.”
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