Business Trends: Attracting digital talent for petrochemicals: You need a new brand strategy

Michael Sanches is the Consultancy Director, Management Consulting, and Global Sales Director for Airswift, leading the company’s consultancy practice across the Americas. He works as a client partner to scope, improve or build contingent workforce solutions and talent acquisition services that include executive and professional search and selection via engaged search, retained search and RPO methodologies; benchmarking; talent mapping; market intelligence research; and managed solutions, including MSP and RPO. Mr. Sanches has worked with executives, HR practitioners and operational leaders across many sectors, including petrochemicals, refining, midstream and pipeline, pulp and paper, wind and solar, biogas, nitrogen, and mining and metals. As a client partner, he assesses recruitment and workforce strategies, rationalizes supplier bases, implements change and develops employer value propositions that speak to targeted talent and hiring campaigns.