Harnessing social networking Shell faces similar business challenges as its peers in the oil and gas industry, says Mike Hinkle, lead IT architect ..
Harnessing social networking
Shell faces similar business challenges as its peers in the oil and gas industry, says Mike Hinkle, lead IT architect with Royal Dutch Shell. Key issues include: managing costs, reducing travel, leveraging the disappearing expertise and knowledge of experienced staff, and getting new and younger hires "up to speed" and engaged in high-value activities quickly.
Shell views social networking (SN) as a set of viable methods to address many of these problems. SN can "amplify informal flows" and is a "richer method to connect to other people in an organization," he says. He estimates th
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