Surveying customer satisfaction among European polypropylene buyers
Beginning in March, more than 3,000 European polypropylene (PP) processors will have the opportunity to provide extensive feedback to their resin suppliers regarding product and service offerings via the global market research firm, Townsend Solutions.
Townsend is launching its 2011 Europe Polypropylene Customer Satisfaction & Loyalty Survey (CLASS). Sponsored by major polymer suppliers including Borealis, INEOS, LyondellBasell and SABIC, Townsend’s CLASS programs offer an independent, third-party perspective and insight into the needs and expectations of the plastic processing community.
“Representing over 9,500 KT of annual polypropylene consumption in 2010, Europe (Western, Central and Eastern), is one of the largest PP markets in the world,” said David Anderson of Townsend. “The economic challenges of the past two years have dramatically affected several application segments for polyolefins, with European markets being among the worst hit. Customer requirements and expectations are changing, and as a result raw material suppliers are rethinking their service strategies. Participating in this survey is an unparalleled opportunity for PP buyers to provide candid opinions and valued feedback to their raw material suppliers.”
Townsend will explore plastic processors’ changing priorities and their satisfaction with the performance of resin suppliers on more than 15 key issues ranging from product performance to sustainability. For more information on Townsend CLASS programs, or to schedule a convenient appointment to participate in the survey, please email bmitchell@townsendsolutions.com.
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